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This hands-on one day course is designed to help small businesses leverage LinkedIn to build their brand, expand their professional network, generate leads and drive business growth. Participants will learn how to optimise their profiles and pages, create compelling content, engage with their audience, network with professionals, run effective ad campaigns and measure their success.
Pricing
- 1 Day of group training is £999 + VAT per day
- 2 Days of group training is £899 + VAT per day
- 3 Days of group training is £799 + VAT per day
- Solo training is available for £500 + VAT per day
Whats covered in this course
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Optimising Your Profile and Page
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Creating a standout LinkedIn profile and page
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Optimising your LinkedIn profile and page
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Leveraging LinkedIn features to showcase your expertise
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Content Strategy
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Developing a content plan and calendar
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Creating engaging posts and articles
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Setting up and using a social media dashboard
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Producing short form and long form content ie articles and newsletters
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Building Your Network
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Growing your connections strategically
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Inviting professionals to connect and responding to connection requests
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Engaging with your network to nurture relationships
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LinkedIn Advertising
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Setting up and managing LinkedIn ad campaigns
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Targeting options and ad formats
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Analytics and insights
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LinkedIn Features
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Using ‘Who’ve viewed my profile’
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Making the most of using PDFs and carousels
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Using LinkedIn Messaging
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A fully interactive, instructor-led training course you can attend from the comfort of your own home or office. Enjoy an interactive learning session online with our most convenient and accessible method yet.
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We regularly host training courses in our city-centre venue. Join our experienced trainers in person for a fully interactive training session, and enjoy access to our comfortable breakout room and on-site café.
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Looking for private training in central Scotland? Our qualified trainers can make the trip to your office, providing professional on-site training in an environment that's comfortable and familiar to you.